Choose one objective
Decide whether the release should deepen fan connection, introduce a new sound, support a collaboration or build a larger project.
Work backward
Set the target release date, then reserve time for masters, artwork, metadata, delivery, content, pitching and correction.
Create useful content
Prepare a small set of strong assets with captions, alt text, clear calls to action and platform-appropriate formats.
Review honestly
Measure what happened using dated, sourced numbers. Separate meaningful listener behavior from vanity metrics and artificial engagement.